Halloween is a branding gold mine for companies with a memorable mascot. From Disney characters to cereal mascots and everything in between, these big brand costumes make up a large portion of the nearly $5 billion spent on Halloween each year in the United States.

The problem, though, for these big brands, is that they have no control over how the costumes are worn (read: how their brand is portrayed).

So, what are some companies doing to standardize the October 31st portrayal of their brands? Read more...