hello,   my   name   is   robin   and   i   do   a   lot.

i do marketing & design. and I do literature & art. my philosophy is simple: do work that is rewarding. so that's what I do. marketing & design that is as rewarding for my clients as it is for myself, and literature & art that inspires.

learn more about me. or just enjoy my site.

the   latest   in    marketing   &   design.

____Super Bowl Advertising Has Gone Neither Big Nor Home.  Discuss...
Posted Feb. 3, 2012
I don't want to say that Budweiser's 'Wazzzzuuup' campaign was solely responsible for my venture into the marketing and advertising world. But it certainly was a major influence in my decision to pursue a career in this industry.

But now, NOW!, my how times have changed. The advertising innovation that we once saw during Super Bowl is no longer. I'm sorry to say that. But it's not. I'm not even looking forward to this year's roster of ads. I am expecting a series of gimmicky ads that try so hard to stand out that they do nothing but blend in. Read more...
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Fact: Mean People Suck At Running Businesses
Posted Dec. 28, 2011
I am constantly coming under fire for being "too nice." "A pushover," they say. "It's okay to say 'no'," they say. But I don't want to say no. I like helping people. I more so like helping people whose businesses I am passionate about. After all, if I am going to spend most of my spare time working, it better be rewarding work.

I am constantly coming under fire for spending more time on a project than what I invoice. Excuse me for wanting to do the job right, but spending the extra time to deliver something that I am truly proud of is rewarding to me and, usually, rewarding for my clients as well. And isn't that what I'm hired to do? Deliver effective work that generates a financial reward?

I am constantly coming under fire for my generosity. But now, for all of you naysayers out there – all of you it's-business-not-charity-sayers out there – feast your eyes on this fun fact...

Read more..
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The   latest   in   literature   &   arts.

all the good girls are home with broken hearts
Posted March 15, 2011
Every morning commute has a sweet spot. Hitting it is a rarity. Dependent on the collective actions of thousands of other commuters, the sweet spot is a fleeting moment, a moving target.

Hitting the sweet spot is a rarity, for sure. But hitting it means gaining exclusive access to a Utopian paradise of windows down, rock n' roll at top volume, inspiration, sparse break lights, a fresh cup of locally micro-roasted organic coffee, and significantly lower blood pressure.

Striking a harmonious balance with the morning commute is rare - but neither as rare, nor as divine, as striking a harmonious balance between "single" and "motherhood."

Anyone can be a "single mother." But being simultaneously "single" and a "mother" is fleeting.

It is a shooting star.

It is balancing the mutually exclusive needs of both realities. It is the Cirque du Soleil of personal gratification. It is catching a shooting star. It somehow addresses the wine bars, dive bars, art museums, spontaneity, and scandal of "single" while at the same time addressing the children's museums, glitter, finger painting and spilled milk of "motherhood."

It is a shooting star's nature to be free. It cannot be contained, maintained, duplicated. It cannot be balanced perpetually, but rather only for a fleeting moment.

Having struck this balance for only a fleeting moment myself, I can describe it simply as a homeostatic awareness, a sense that all is as it should be. It leaves you not yearning. It liberates. God, it liberates.

Chasing stars is precarious business. But it blows being home with a broken heart out of the water. And, let's be honest, I'm no good girl anyway.

more creative writing...